The year 2019 brought a lot of change when it comes to the SEO, SEO has been all about bringing the website page higher in the Google Search. It was and is the primary goal for any SEO Agency but the Search Engine Google or other search engines are improving and introducing new features into their algorithm that is improving the Google Searches as a user but it is affecting the website performance. The website that was higher in the Google searches is now on the 2nd page or 3rd page. This is a huge fall. Why is this happening?
Google wants their users to provide the best service to the user, therefore, instead of answering the user question, Google provides the data that the user wants there is a big difference in these two things. The user is searching for a term because he does not know much about the thing or he is skeptical so the most relevant answer will be the answer that solves the user query instead of what user skeptical about.
Whenever Google Ranks a website, it accesses the website by analyzing factors. These factors can severally affect the website performance in the Google Searches.
Backlinking
Backlinking was a primary strategy used by many websites to rank high for a specific keyword. Whenever a website has to rank high a backlinking strategy was used where the website links were posted on various websites with anchor text used as the targeted keywords which have to be ranked. In 2019, the backlink reduced its effect on the website ranking. On the website ranking factors, the backlink has reduced its significance.
Social Media is Big Thing
Social Media website is a big thing when it comes to website ranking. Website with highest social shares is the one that Ranks the best in the Google searches due to the fact that link building can be paid or it can be misleading but social media shares are legitimate because the user is sharing content because he finds it helpful.
Content is the King
Content is the most important thing when it comes to your website. The quality of the content decides whether you will rank on Google or not. The best way to have this perfect is to keep your content a user-oriented and highly optimized with the user in perspective. Your content should be readable to all user from a 7-8-year-old user to a 70-year-old. Simple language will do the magic.
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