Color Psychology in Website Designing

Humans are the only species on the earth that can see color rest of the animal see them in black and white or other imaging. Human  being can see the seven spectrum color which makes us different than our closely related animal species chimpanzees that can only see a few colors. It is proved by psychologists that color affects us more than what you can think of. Color affects our everyday choice. It can even reveal the personality trait of a person based on the favorite color. Like a person having a favorite color of black tells that the person like luxury thing or classy and is quite dominant in the social situation, a person with red as a favorite color is aggressive, curious and very energetic.

Affect like this tells us that color indeed is a determining factor in many contexts. It can also be said for website designing. Website designing is the display of your message or product in a beautiful way. Therefore, choosing the best color for your business and website is essential for example- a website that needs to convey enthusiasm cannot use black color as it signifies loneliness and depression. Below is the use of color psychology to understand the color even better

Division of Color

Colors are divided into three sets Primary, secondary and tertiary Color that can be manipulated to get all the color in the world

Color Schemes

·         Monochromatic- variation in light

·         Analogues-use color that are next to each other n color wheel

·         Complementary- use colors that are opposite to each other n color wheel

·         Split-complementary-use two color adjacent to the complementary of the base color

·         Triadic- use colors that are evenly spaced around the color wheel

·         Tetradic-Four color arranged with two a set of complementary color

·         Square- Four color evenly spaced in the color wheel

Other Term to Understand Color

Shade- when a Black color is mixed with a base color then it is called Shade

Tone - when a Grey color is mixed with a base color then it is called Tone

Tint- when a White color is mixed with a base color then it is called Tint

How the Desired Color Is Achieved?

The desired color can be achieved by manipulating all the above terms on a tool like Adobe color. The very first step in this is to choose a base color to work on and then choosing a color scheme, then the overall idea of using the Shade, Tint and Tone for getting the desired color. This is a tough job hence a professional help like website designing company in Delhi is recommended that can deliver you with the website designing service.