How SEO Has Changed In 2019

The year 2019 brought a lot of change when it comes to the SEO, SEO has been all about bringing the website page higher in the Google Search. It was and is the primary goal for any SEO Agency but the Search Engine Google or other search engines are improving and introducing new features into their algorithm that is improving the Google Searches as a user but it is affecting the website performance. The website that was higher in the Google searches is now on the 2^nd page or 3^rd page. This is a huge fall. Why is this happening?

Google wants their users to provide the best service to the user, therefore, instead of answering the user question, Google provides the data that the user wants there is a big difference in these two things. The user is searching for a term because he does not know much about the thing or he is skeptical so the most relevant answer will be the answer that solves the user query instead of what user skeptical about.

Whenever Google Ranks a website, it accesses the website by analyzing factors. These factors can severally affect the website performance in the Google Searches.

Backlinking

Backlinking was a primary strategy used by many websites to rank high for a specific keyword. Whenever a website has to rank high a backlinking strategy was used where the website links were posted on various websites with anchor text used as the targeted keywords which have to be ranked. In 2019, the backlink reduced its effect on the website ranking. On the website ranking factors, the backlink has reduced its significance.

Social Media is Big Thing

Social Media website is a big thing when it comes to website ranking. Website with highest social shares is the one that Ranks the best in the Google searches due to the fact that link building can be paid or it can be misleading but social media shares are legitimate because the user is sharing content because he finds it helpful.

Content is the King

Content is the most important thing when it comes to your website. The quality of the content decides whether you will rank on Google or not. The best way to have this perfect is to keep your content a user-oriented and highly optimized with the user in perspective. Your content should be readable to all user from a 7-8-year-old user to a 70-year-old. Simple language will do the magic.

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Why SEO is Important for your Website?

Many people due to lack of knowledge launch their website and expect people to visit the website. He waits and waits for the people to turn up to his website. A lot of people do not understand how the website works and how to generate revenue from it. Majority of website earn money from displaying Google Ads in their website and more the visitor, more the revenue. To increase the visitor in your site you need to market yourself in the internet world it is known as Digital Marketing or SEO. SEO is an acronym for Search Engine Optimization. When you want to surf the website you need a browser which connects you and the internet. This map flow with the introduction of the Web search engine. Every browser utilizes some sort of search engine to list the websites according to the query asked. Now, SEO mainly focuses on the search engines and their algorithm. Google is the best search engine in the world as it is accurate and constitutes 70% of the all the market. So it becomes essential for your website to prioritize Google.

What is SEO?

SEO stands for Search Engine Optimization. It is a process of affecting the online presence of a web page and increasing its ranking in the Web Search Engine. SEO is also known as Digital Marketing.

There are three types of SEO

• ·         On-page
• ·         Off-page

For more detailed article check this out- What is SEO and how it works?

Why SEO is Important?

SEO is important as it is the only natural way through you can drive traffic to your website. There is another way through advertisement or paid search which let you generate traffic to your website for certain keywords. SEO can make your website list higher in the search and can drive a huge number of traffic to your website.

 How to do SEO?

There is a various method used in SEO in order to rank the web page higher in the ranking. Few methods used in the SEO is as follows-

• ·         Link building
• ·         Increase Site speed
• ·         Social media
• ·         Improve the website design
• ·          User experience
• ·         Increase Content length
• ·         Increase keyword density
• ·         Mobile friendly website
• ·         Update old content regularly

We are a Digital Marketing company in Rohini, Delhi and are one of the finest SEO Company with five years of Golden Experience. Our happy clients tell our story and we are always encouraged to see them doing great through their online presence.

Check out other articles on Digital Marketing

• How Social Media can impact your Business Growth
• Importance of website URL Structure

What kind of SEO Service does company provide? | Costing, how to choose the agency

SEO service provided by the SEO Agency-

There are three main factors to be considered while planning to buy SEO package in India or anywhere in the world. One is On-Page SEO and the second one is Off-Page SEO and the last one is Content Marketing.

SEO Package

On-Page SEO Package

Initial Review & Analysis:

• ·         In-Depth Site Analysis
• ·         Duplicate Content Check
• ·         Competition Analysis
• ·         Keyword Analysis
• ·         Baseline Ranking Check
• ·         Keyword URL Mapping
• ·         Broken Links Check
• ·         Initial Rank Report

On Page Optimization:

• ·         Header Tags Optimization
• ·         Internal Link Structuring & Optimization
• ·         Existing Content Optimization
• ·         Robots.Txt Creation/Analysis
• ·         XML Sitemap/Analysis
• ·         Google Webmaster Tools Set Up (if not set up)
• ·         Google Analytics Set Up (if not setup)
• ·         Page Speed Optimization Analysis
• ·         Fresh Web Content Suggestions
• ·         Title & Meta Tags Optimization
• ·         Image & Hyperlink Optimization
• ·         Bing Webmaster Tools Set Up (if not set up)
• ·         HTML Site Map Creation
• ·         Website Page Load Optimization
• ·         Optimization of robots.txt & Google Bot crawls
• ·         Proper URL structure analysis
• ·         Resolve Webmaster Crawl Errors
• ·         No Follow on External Links
• ·         Footer Optimization
• ·         Website usability analysis
• ·         Html Code Cleanup & Optimization
• ·         Check Header Status, Meta Robots, Google Cache of Pages
• ·         Check Mobility Issues
• ·         URL Parameter Handling
• ·         Custom 404 Page

Blog Optimization:

• ·         Blog Setup
• ·         Customize Blog Design
• ·         Blog Content Optimization
• ·         Blog Commenting
• ·         Blog Post Updating
• ·         Blog Marketing
• ·         Blog URL Submission

Off-Page SEO Package

• ·         Social Media Profile Creation
• ·         Local Listing / Citation
• ·         Press Release Creation & Submission
• ·         Blog Submission
• ·         Article Submission
• ·         Company Profile Listing
• ·         Classified Submissions
• ·         PDF/Doc Submission
• ·         Video Creation & Promotion
• ·         Image Submissions
• ·         Infographic Creation & Submission
• ·         PPT Creation & Promotion
• ·         Q & A Creation & Submission
• ·         Social Bookmarking
• ·         Forum Posting

Content Marketing & Promotion:

• ·         Press Release Promotion & Distribution
• ·         Blog Distribution & Promotion
• ·         Social Media Post Promotion
• ·         Niche Based Article Distribution & Promotion
• ·         Guest Blog Posting & Promotion
• ·         Audience, Follower & Community Management
• ·         Monitoring SEO Stats and Progress
• ·         PPC Package
• ·         Google AdWords
• ·         Bing Advertising
• ·         Facebook Ads
• ·         Remarketing
• ·         Shopping ads management
• ·         PPC Audits
• ·         SMO Service
• ·         Social profile creation and optimization
• ·         Software implementation
• ·         Competition analysis
• ·         Blogging strategy
• ·         Community building
• ·         Content creation and sharing

How SEO Companies Charge for the service?

Most of the SEO company charges as per:

1.        Monthly Basis

2.       Hourly Basis

3.       Project basis

SEO Cost is very subjective based on various factor mainly the type -

1.                   Local SEO

2.                   National SEO

3.                   International SEO (country specific)

4.                   Global SEO

 Reputation Management

•                    Create a brand reputation

•                    Monitor brand reputation online

•                    Promoting business

These services are the service that an SEO Company provides to their clients. iConnect Solutions is the best SEO Service in Rohini, Delhi. Apart from SEO the company also have all the website related services that are affordable and in your budget.

Things to keep in mind while designing a website

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for." -Milton Glaser

For designing a website one needs a proper plan and dedication for the plan to execute. With a proper tab of the time and effort in the right direction can result in the great achievement. Website designing is like an art and people will appreciate if the art piece is beautiful. Apart from the looks of the website the functioning of the website is equally important. Below I have mentioned a few important points to remember when considering designing a website.

Mobile Friendly Website

Most of the web users are Smartphone user. This is because the Smartphone is easy to carry and almost everyone around you has it. So for a website, it becomes extremely important to have a Smartphone compatible website for the smooth function and exposure to the variety of customers.

Color Scheme

A strategic choice of color that goes hand in hand with the brand logo and design will be visually appealing and can attract many customers.

Graphics 

Graphics refers to the animation and interaction of the website. Website designing uses different languages to provide certain animation and make the website look and feel good to the user and enhance the website user experience but it increases the load on the website which makes it slow so balancing between these two should be considered.

Website Speed 

The browser takes time to load the website and this can result in the delay of the website if the website is heavy. There have been many reports claiming that states, for a delay of one second in the website loading there is a loss of $2.5 million in lost sales every year.

iConnect solution is a Website Designing Company in Pitampura, Delhi. With 5 plus year of experience and lifetime dedication, we deliver you with the best design that you dreamed about. Get your website designed now by visiting the official website iConnect Solution

Website URL Structure importance

WEBSITE URL STRUCTURE

EXPLANATION-

URL stands for Uniform Resource Locator. It is nothing but a address of a unique resource on the web. It is defined as the mechanism used to retrieve any published resource on the web.

URL is divided into three parts

• Protocol
• Domain name 
• Path address

The Syntax of a website URL is as follows:-

Protocol

Protocol is a way the browser connect to the web server this connection can be secure and can be not secure. The connection solely depends on SSL Certificate he is using or not. SSL Certificate enables a browser to establish  a connection. This Encryption make sure that the website's personal details like user information, password, and credit card information  cannot be leaked by anyone. This creates an END TO END Encryption to share data.

Domain Name

Domain Names are the name of your website. It enables the website visitors to know the name of the website. It is a identification string that defines the role of administrative authority and ownership of a particular Domain Name.

Path Address

The path address is a part of a URL that defines an internal structure of the website. There are lot of webpages in the website and these webpages are of different size,form and purpose. so these pages can placed in a structure way and given a unique placement in a web server. This web server then provides with a unique address to reach the webpage in the webserver. This unique address is called path address.

Importance of URL in Website

There are many website in the internet and it would be very difficult to identify which one is what if there is no unique identification factor. for example- In humans we have different name and then surnames, websites works in a similar manner. Every website has a unique name and ends with unique Domain Extensions like '.com or .in etc'. This is the most important part of the url as it makes a websites domain authoritative as this helps us to identify where the website is originating. 

List of countries with Domain Extension

Domain Extension	Country
a	(unknown)
bitnet	(unknown)
ac	United Kingdom academic institutions
ad	Andorra
ae	United Arab Emirates
af	Afghanistan
ag	Antigua and Barbuda
ai	Anguilla
al	Albania
am	Armenia
an	Netherlands Antilles
ao	Angola
aq	Antarctica
ar	Argentina
as	American Samoa
at	Austria
au	Australia
aw	Aruba
az	Azerbaijan
ba	Bosnia and Herzegovina
bb	Barbados
bd	Bangladesh
be	Belgium
bf	Burkina Faso
bg	Bulgaria
bh	Bahrain
bi	Burundi
bj	Benin
bm	Bermuda
bn	Brunei Darussalam
bo	Bolivia
br	Brazil
bs	Bahamas
bt	Bhutan
bv	Bouvet Island
bw	Botswana
by	Belarus
bz	Belize
ca	Canada
cc	Cocos (Keeling) Islands
cf	Central African Republic
cg	Congo
ch	Switzerland
ci	Cote d'Ivoire (Ivory Coast)
ck	Cook Islands
cl	Chile
cm	Cameroon
cn	China
co	Colombia
com	US Commercial
cr	Costa Rica
cs	Czechoslovakia (former)
cu	Cuba
cv	Cape Verde
cx	Christmas Island
cy	Cyprus
cz	Czech Republic
de	Germany
dj	Djibouti
dk	Denmark
dm	Dominica
do	Dominican Republic
dz	Algeria
ec	Ecuador
edu	US Educational
ee	Estonia
eg	Egypt
eh	Western Sahara
er	Eritrea
es	Spain
et	Ethiopia

.

HOW YOU CAN REGISTER YOUR OWN DOMAIN?

To register your domain you need two things

1. Web Server Hosting- where your website is uploaded.
2. Registered Domain- the web address of your website.

Now get your own website in a very affordable prices with full Web Server Hosting and Domain Name Registration. Get special 50% Discount in a linux hosting now. for more info follow this link-Nebula Infotech